What Would Our Slogan Be?

Neal Pollard

A Bear Valley member gave me a mailer she received from a new, area denomination.  The oversized postcard, in attractive colors (the background of which looks to be a paint palette), leads with the header, “Messy Grace.” The subtitle reads, “It’s okay to not be okay.” The brief message beneath says, “God loves you. God cares for you. God wants a relationship with you. NO MATTER WHAT!”  Now, there is a lot of truth in that message, if we don’t necessarily care for some of the jargon. Could it leave a wrong impression? Yes, if the message does not include the response we need to make to His amazing grace. We cannot stay messy, if that means willful sin. But we will all continue to have our messes, even after coming to Him.

But, the mailer itself, with the self-appointed slogan, is what got me to thinking. If our visitors got to write our slogan, what would it be? For some places I’ve visited, it could be the following: “Don’t Sit On My Pew!”, “Race You To The Restaurants!”, “Visitors? What Visitors?”, “Joy Is For Liberals”, or “Are You Ready To Rumble?”  If the Lord wrote our slogan, what would it be?  For some congregations He diagnosed, it was also less than flattering: “We’ve Left Our First Love” (Rev. 2:5), “We’re Following False Teachers” (Rev. 2:14-16), “We Tolerate Immorality” (Rev. 2:20ff), “We Look Alive, But We’re Really Dead” (Rev. 3:1), and “We Think We’re Something Great, But We’re In Really Bad Shape” (Rev. 3:15ff).

Here at Bear Valley, there are several potential slogans I would hope represent who we are and what we are trying to convey by the way we act when we’re together on Sunday and Wednesday as well as our interaction at other times. Here are some good options:

  • “We Love One Another” (John 13:35).
  • “We Walk In Truth” (3 John 4).
  • “We Continue In His Word” (John 8:31).
  • “We Bear One Another’s Burdens” (Gal. 6:2).
  • “We Like Being Together” (Acts 2:42ff).
  • “We Look For Our Lost Sheep” (Luke 15:4).
  • “We Know Who The Enemy Is” (Eph. 6:11).
  • “We’re Not Conformed But Transformed” (Rom. 12:2).
  • “We Put Others Before Self” (Phil. 2:3-4).
  • “We Act Toward Others As If Doing For Christ” (Mat. 25:40).

The thing is, we are going to have a general character and emphasis as a congregation. Whatever we prioritize and do, that’s what it is. It’s not what we say, sing, or “sloganize.” To see it in print is sobering. May we collectively strive to earn a reputation that reveres our Master, reflects our mission, and renews our minds.


The Same Minute From Many Perspectives

Neal Pollard

A visitor comes to worship services for the first time. This person is searching for meaning, purpose, and answers, perplexed and troubled by life and wanting to know the way. The services have already started, and the visitor slips into the first vacant seat available. This one is intrigued and engaged by what has gone on, benefiting from the preaching, appreciating the singing, and eventually standing with everyone else for a final, uplifting prayer. The visitor has experienced enough to consider returning. The prayer concludes, and the visitor, with everyone else, begins to head for the aisle.

So much, good or bad, can happen in these next 60 seconds.

  • The visitor, not knowing a soul, either stands or slowly walks out of the auditorium, hoping for a friendly face, a smile, or words of kindness and encouragement.
  • The family seated next to the visitor have wrestled their baby throughout services. Exhausted and flustered, they hurry past the visitor never making eye contact.
  • Several members, each on an important “mission,” walk past the visitor to talk to that person or do that thing that, if they don’t hurry, they’ll forget or miss.
  • The visitor does make it to the preacher, shaking his hand and thanking him “for the service.” While standing with the preacher, the visitor notices a handful of those who are apparently members warmly greeting the preacher but feeling the full force of being treated as if invisible by them. These folks are good folks, but they just aren’t observant (or accustomed to being “on the lookout” for visitors).
  • Moving past the preacher, the visitor encounters the eye contact of a few people who politely smile or even say hello. These good people wonder if this is a member, someone they should know, and, afraid to offend this one, do not follow up with conversation.
  • The visitor walks past a shy member, one who would like to greet the visitor but who is afraid of being embarrassed in some way.
  • As the visitor departs, ignored by and large and concluding that while the services were unique and intriguing the people were cold and unfriendly, God looks down from heaven. He has seen that last minute unfold. He knows the tagline under this church’s bulletin masthead asserts that this is the friendliest church in town. He watches members who know one another and are comfortable with each other laughing and talking together, wanting to be together, but are oblivious to the precious opportunity embodied in that visitor. God sees that visitor as a soul precious enough to give His Son for, an impressionable person reached or rejected by the reception (or lack thereof) made by His people. He knows this visiting one has heard truth and experienced worship in spirit and truth, but that this one also believes that the participants are exclusive and disinterested.
  • The devil has to be delighted that this visitor leaves dejected and resentful, determined not to visit that unfriendly congregation again.

Though I would like to say that the scenario above is far-fetched and purely fictional, it is one I have seen play out repeatedly over a quarter-century as a preacher.  Our efforts (or lack thereof) to engage and show interest in those who visit our assemblies is our only opportunity to make the first impression redeemed, soul-conscious Christians should make. We must never assume that it’s others’ job to or that others are doing the job of making our visitors feel appreciated and welcomed. What if every Christian present would take every opportunity presented to make every visitor feel as though they’ve “come home” when they come to our services? Will you consider what you do with your first minute after the last “amen”? Who knows the eternal difference it will make, especially with some soul searching for the Savior?


How To Make Others Friendlier

Neal Pollard

I am exasperated at how unfriendly the people at church are. They never speak to me.  When they do speak, I feel as though I am simply being tolerated. I do not feel a part of their “crowd.” It is so unfair! Yet, I have the answers for me and any other poor soul who has encountered such unfriendliness when at the assemblies.

I AM GOING TO MAKE EVERYONE CONVERSE WITH ME.  I’ll strike up conversations with everyone at church, including those I hardly even know. To make it better, I am going to find out what interests them so I’ll have plenty to say and hear with the. I’m not going to give them the chance to not speak to me. I will eagerly listen to what they say, and they will think they’ve never met someone so sincerely interested!

I AM GOING TO WEAR A BIG SMILE. I am going to develop a personality so magnetic that no one can resist getting to know me better. My grin will be like an open invitation to visitors and members alike. I bet they’ll wonder what’s gotten into me, that I’m so happy. They’ll be eager to be a part of what makes me so cheerful!

I AM GOING TO DO UNSOLICITED ACTS OF KINDNESS. I’ll send them notes of cheer, cards of sympathy, and letters of encouragement. I’ll visit their sick family members and neighbors. They won’t know what hit them. I’ll pray for those folks down at church…by name…every night!

I AM GOING TO STAY AROUND LONGER AFTER THE LAST “AMEN.” I’ll hang around the auditorium, get to the foyer early enough to catch the early departures, talk to the elderly, the small children, and the visitors. I bet they’ll mistake me for a deacon or an usher.

I AM GOING TO STUDY EVERY PASSAGE ON KINDNESS AND FRIENDLINESS I CAN FIND. I’ll memorize, ” Be kind to one another, tender-hearted, forgiving each other, just as God in Christ also has forgiven you” (Eph. 4:32). I will model Colossians 3:12: “So, as those who have been chosen of God, holy and beloved, put on a heart of compassion, kindness, humility, gentleness and patience.” I’ll carry a plaque with me that reads, “A friend loves at all times, and a brother is born for adversity” (Prov. 17:17). I am going to memorize the beatitudes (Mat. 5:3-12), the fruit of the Spirit (Gal. 5:22-23), and the Christian graces (2 Pet. 1:5-7).  I can’t kill them with kindness unless I’ve got my guns loaded.

Now I’m ready! Those unfriendly folks at church don’t stand a chance. I’ll melt every cold stare. I’ll dodge every harsh word. I’ll reflect every criticism with the shield of warmth. I’ll be so friendly…hmmmmm…maybe that was a part of the problem anyway. If were friendlier….



Neal Pollard

I have never attended a congregation who gets more “drop ins” than here. Last night’s midweek service, at which we had 223, included three non-Christians who were here either by invitation or on their own initiative. Sundays always means even more individuals and families who have come in from the community. What a golden opportunity this gives us as a church!

Last month, while attending “Affirming the Faith” in Oklahoma City, I heard Mark Taylor, preacher for the Memorial Road congregation, talking about what they have done to be more effective with “outsiders” who attend their services. This would include all who are not members of that congregation–Christian from in or out of the area and especially non-Christians “seeking” a church home. His thesis question was, “How do we view these individuals? Are they ‘visitors’ or ‘guests’?” He then demonstrated the difference.

He says a guest is someone for whom we have prepared. We clean our house, cook a delicious meal, and light a candle for guests. We plan for them. We want them there and we invite them back again. A visitor may drop by unannounced or unexpectedly. We may feel inconvenienced by a visitor. Your treatment of them may reflect that annoyance or apathy.

We never want to have another “visitor” again! That means we must treat all those who come in among us as guests! Such is proven by the steps we take toward them. It may not be easy to reach a “guest” sitting across the auditorium, but what about in our “section”? Is there an unfamiliar face? Greet them! Help them find a classroom. Take them on a tour. Invite them to lunch. Get the attendance card they filled out and drive to their home and tell them you were glad they were there. Every “guest” has a never-dying soul. Each of us is being handed an opportunity with eternal implications!

Will you pledge, with me, to seek out and honor every “guest”? Sunday is our next opportunity. Let us make the most of it (Col. 4:5)!